Facebook & Instagram advertising for established service businesses

We create and manage Facebook and Instagram adverts to help your business attract more customers.

We help established service businesses reach potential customers, encourage the right people to get in touch and understand which enquiries turn into actual business.

From planning and creating adverts to managing campaigns and reviewing results, we take care of the advertising.

Find out if advertising could work for you

Free initial assessment. No obligation.

See how it works

Facebook & Instagram adverts

Reach the right people. Turn enquiries into customers.

Paid advertising, not everyday social-media posts.

You’ve seen Facebook and Instagram adverts. We make them work for businesses.

You know those sponsored posts that appear when you’re scrolling through Facebook or Instagram?

We create and manage those adverts for businesses that want more customers. For example, a building company might want more requests for quotations. A bridal shop might want more appointments. A professional services firm might want more enquiries from people interested in its services.

Our job is to help those businesses get in front of the right people and encourage them to take the next step. But we don’t stop at counting how many people click an advert. We also want to understand what happens afterwards.

Did someone enquire? Did they book an appointment? Did they become a paying customer?

That information helps us judge whether the advertising is worthwhile and decide what to improve.

We handle the advertising. You focus on running your business.

1. We understand your business

Before recommending advertising, we’ll talk about what you sell, the customers you want, what a new customer is worth and whether you have room for more business. If we don’t think Facebook and Instagram advertising is right for you, we’ll say so.

2. We create and manage your adverts

We plan the campaign, write the advertising messages, develop the agreed creative, set everything up and manage the adverts. We monitor performance, test improvements and keep you informed about how your advertising budget is being used.

3. We look at what happens to the enquiries

Getting enquiries is only useful if they’re from people who might actually buy. We work with you to understand which enquiries are genuine, which progress to appointments or quotations and which become customers. We use that feedback to make better decisions about your advertising.

You pay the advertising budget directly to Facebook and Instagram’s parent company, Meta. We charge separately for setting up and managing your campaigns.

Explore our advertising service

More enquiries are good. More paying customers are better.

Some advertising reports focus on how many people saw an advert, clicked a link or filled in a form. Those numbers can be useful, but they don’t tell the whole story. If an advert generates 30 enquiries and none of them become customers, that’s a problem worth understanding. We want to know whether your advertising is bringing in the right people and whether the results justify what you’re spending. That’s why our approach is built around one simple principle:

Meta advertising measured by customers, not clicks.

Is your business ready for Facebook and Instagram advertising?

We mainly work with established service businesses that already have paying customers and want to grow. You’re more likely to be a good fit if you:

Have a service that people already buy.
Have capacity to take on more customers.
Can respond to new enquiries reasonably quickly.
Have at least £750 per month available for advertising, separate from our fees.
Are willing to share feedback about which enquiries become customers.

Check if we’re a good fit

We’re particularly interested in businesses where winning a new customer has meaningful financial value.

If you’re just starting out, still testing your service or don’t yet have a reliable way to handle enquiries, advertising may not be the right investment.

Straightforward pricing. No percentage of your advertising spend.

£495 — One-off setup fee

Covers planning, preparing and launching your agreed advertising campaign.

£550 per month — Ongoing management

Covers monitoring, managing and improving your adverts, reviewing enquiry quality and reporting on performance.

From £750 per month — Advertising budget

This is paid directly to Meta to show your adverts on Facebook and Instagram. It is separate from our fees.

Initial commitment: Three months

The minimum combined cost over the initial three months is £4,395, including the £495 setup fee, three months of management and the minimum advertising budget.

Additional work outside the agreed scope is quoted and approved separately.

View full pricing and what’s included

The 90-Day Fee Payback Promise

We’re prepared to put our own fees on the line.

We want our advertising management to make commercial sense for the businesses we work with. That’s why qualifying campaigns come with our 90-Day Fee Payback Promise.

If the gross profit from customers attributable to your advertising doesn’t cover our initial £2,145 in setup and management fees within the first 90 live campaign days, we’ll waive our management fees for up to the following 90 days, subject to the agreed conditions.

You continue to fund your advertising budget directly.

The promise applies to our fees, not your advertising spend. It isn’t a guarantee of enquiries, customers, revenue or profit.

Read how the 90-Day Fee Payback Promise works

I’ve been on the other side of the advertising bill.

I’m Liam Carlton, founder of The Enquiry Works. Before starting TEW, I built and grew my own subscription business, Pit Pro, which has generated more than 24,000 sales across all channels. Running that business meant spending my own money on advertising and learning which campaigns genuinely helped the business grow. It taught me that impressive-looking numbers don’t mean much if the customers aren’t there to back them up. I started The Enquiry Works to bring that same practical, business-owner approach to other companies. When you work with us, you deal directly with me, from the first conversation through to managing your campaigns.

More about Liam and The Enquiry Works

Common questions

Could Facebook and Instagram advertising help your business grow?

Let’s find out before you commit to spending money on advertising. Tell us a little about your business, the customers you want and what you’re looking to achieve. We’ll review the information and, if advertising looks like a sensible option, invite you to a free 30-minute conversation. If we don’t think it’s right for you, we’ll tell you.

Find out if we’re a good fit

Free initial assessment. No obligation. No pressure to proceed.