Apply for your Meta Ads Opportunity & Payback Review Tell us about your business, customer value, budget, capacity and lead-handling process. Liam reviews every application. If Meta advertising appears commercially realistic, suitable applicants will be invited to book a private 30-minute Opportunity & Payback Review.
I learned customer acquisition from the advertiser’s side of the table first
I learned customer acquisition from the advertiser’s side of the table first
I learned customer acquisition from the advertiser’s side of the table first Before starting The Enquiry Works, I spent years growing my own subscription business, Pit Pro, which has now generated more than 24,000 sales. Meta became its main and sustained paid customer-acquisition channel. Once I could properly measure customer acquisition cost and compare it with what a customer was actually worth, advertising became a commercial decision rather than just a marketing one. For a sustained period, Pit Pro’s Meta CAC settled at around £12 per customer. That’s a big part of why the Opportunity & Payback Review starts with customer value, acquisition cost and commercial viability before we talk about campaigns.
Before starting The Enquiry Works, I spent years growing my own subscription business, Pit Pro, which has now generated more than 24,000 sales. Meta became its main and sustained paid customer-acquisition channel. Once I could properly measure customer acquisition cost and compare it with what a customer was actually worth, advertising became a commercial decision rather than just a marketing one. For a sustained period, Pit Pro’s Meta CAC settled at around £12 per customer. That’s a big part of why the Opportunity & Payback Review starts with customer value, acquisition cost and commercial viability before we talk about campaigns.
Meta CAC achieved for a sustained period
Pit Pro is Liam’s own business, not a client of The Enquiry Works. The 24,000+ sales figure is not being attributed entirely to Meta advertising.
Pit Pro is Liam’s own business, not a client of The Enquiry Works. The 24,000+ sales figure is not being attributed entirely to Meta advertising.
Advertising results, enquiry volumes, customers, revenue and profitability cannot be guaranteed. Submitting this form does not create a client relationship or guarantee that Meta advertising will be recommended.