Focused Meta lead generation—not a full-service marketing agency.

The Enquiry Works helps established UK service businesses generate and assess customer enquiries through Facebook and Instagram advertising.

The service covers commercial suitability, campaign strategy, Meta setup, advertising copy, creative direction, lead qualification, ongoing management and commercial reporting.

The focus remains deliberately narrow: one clear offer, one measurable conversion route and a structured process for deciding whether the advertising is producing commercially useful opportunities.

The Enquiry Works helps established UK service businesses generate and assess customer enquiries through Facebook and Instagram advertising.

The service covers commercial suitability, campaign strategy, Meta setup, advertising copy, creative direction, lead qualification, ongoing management and commercial reporting.

The focus remains deliberately narrow: one clear offer, one measurable conversion route and a structured process for deciding whether the advertising is producing commercially useful opportunities.

Check your suitability

Check your suitability

What the service covers

Commercial suitability

We review the service, customer value, likely gross profit, available budget, capacity and lead-response process before recommending advertising.

Campaign strategy

We agree one clear service, target customer, geographic area, qualification approach, conversion route and initial testing plan.

Campaign setup

We configure the Meta campaign structure, audience settings, placements, budget and agreed enquiry route.

Copy and creative direction

We develop advertising messages, lead-form content and creative concepts using accurate, client-approved information.

Ongoing management

We monitor campaign delivery, budgets, creative performance and enquiry patterns, making evidence-led adjustments where appropriate.

Lead-quality reporting

We review valid enquiries, qualification, appointments and commercial outcomes wherever reliable client information is available.

Setup and ongoing management

Setup and launch

  • Commercial and suitability assessment

  • Campaign and offer strategy

  • Meta account and access review

  • Campaign structure

  • Audience and geographic setup

  • Lead form or agreed conversion route

  • Advertising copy

  • Initial creative concepts

  • Tracking and lead-recording setup

  • Pre-launch checks

  • Campaign launch

Ongoing management

  • Campaign monitoring

  • Budget and delivery adjustments

  • Copy and creative testing

  • Lead-quality review

  • Monthly performance reporting

  • Commercial analysis where outcome data is supplied

  • Recommendations for the next testing period

  • Clear communication about risks and concerns

  • Decisions to continue, change or stop

Ongoing management does not mean making changes simply to appear active. Adjustments are made where the available evidence gives a clear reason to act.

Ongoing management does not mean making changes simply to appear active. Adjustments are made where the available evidence gives a clear reason to act.

What is not included

  • Google Ads

  • Search-engine optimisation

  • Organic social-media management

  • Full website design or development

  • CRM administration

  • Appointment setting

  • Sales calls or sales closing

  • Photography or video production

  • Email-marketing management

  • Legal or regulatory approval of advertising claims

  • Responding to leads on the client’s behalf

These services are not included within the standard Meta campaign-management service unless specifically agreed in writing. Separate specialists may be required where additional support is needed.

Need focused Meta support rather than a full-service agency?

Tell us about your service, customer value, budget and capacity. We will assess whether Meta lead generation appears commercially realistic and explain the recommended next step.

Tell us about your service, customer value, budget and capacity. We will assess whether Meta lead generation appears commercially realistic and explain the recommended next step.

Request a free suitability assessment

See how it works