Liam Carlton, founder of The Enquiry Works and Pit Pro Ltd.
Built from first-hand small-business experience.
I created The Enquiry Works after experiencing how difficult it can be to market a small business when every pound matters.
Although I already had experience in communications, customer service and marketing, building Pit Pro still involved plenty of trial and error. Some campaigns worked. Others did not. I learned how quickly generic marketing advice can become expensive when it is your own money being spent.
That experience changed how I think about advertising.
A campaign should not be judged by whether it generates impressive-looking graphs, cheap clicks or large numbers of form submissions. It should be judged by whether it produces genuine opportunities that the business can realistically turn into customers.
That means understanding what a customer is worth, what a useful enquiry looks like, how quickly leads are followed up and whether the numbers make commercial sense.
The Enquiry Works was created to provide that kind of focused, commercially accountable support.
Experience that shapes the approach
Small-business ownership
Founder and operator of Pit Pro Ltd, with direct experience of building and running a subscription ecommerce business, acquiring customers and managing marketing budgets where every pound had to work hard.
Communications and customer experience
More than a decade of experience across communications, customer experience and process-led organisations, including supporting internal communications for approximately 14,000 colleagues at Direct Line Group.
Practical commercial accountability
Experience working with customer journeys, enquiries, campaign messaging, retention and business processes, with a focus on what happens after someone clicks or submits a form.
What working together should feel like
The service is deliberately founder-led. Clients deal directly with Liam throughout the assessment, setup and ongoing management of their campaign.
Straightforward
Clear explanations, honest feedback and no unnecessary marketing jargon.
Commercial
Campaign decisions are considered against customer value, lead quality and realistic business outcomes.
Evidence-led
Changes are made for a clear reason, not simply to create the appearance of activity.
Directly accountable
There are no layers of account management. The person assessing the business is also the person building and managing the campaign.
If the evidence suggests that Meta advertising is unsuitable, that the offer needs further work or that continued spending cannot be justified, that will be explained clearly.
Looking for practical, founder-led Meta support?
Tell us about your service, customer value, advertising budget and capacity. We will assess whether Meta lead generation appears commercially realistic and explain the recommended next step.